Provides pain relief and maximum cavity protection while the deep cleansing formula naturally polishes to remove stains and gently whiten your teeth...Sensodyne used regularly builds and maintains the protective barrier against pain of sensitivity...Use twice daily as your regular toothpaste to build and maintain the protective barrier against the pain... Regular brushing with Sensodyne and flossing maintains healthy teeth and gums. If pain persists see your dentist. For children under 12 see your dentist before use.